{"id":3230,"date":"2021-08-25T10:01:01","date_gmt":"2021-08-25T14:01:01","guid":{"rendered":"https:\/\/www.fslawfirm.com\/blog\/?p=3230"},"modified":"2021-08-25T10:01:07","modified_gmt":"2021-08-25T14:01:07","slug":"new-biometric-privacy-law-in-nyc-to-protect-consumers","status":"publish","type":"post","link":"https:\/\/www.fslawfirm.com\/blog\/2021\/08\/new-biometric-privacy-law-in-nyc-to-protect-consumers\/","title":{"rendered":"New Biometric Privacy Law In NYC to Protect Consumers"},"content":{"rendered":"\n

A new biometric privacy law\u00a0in New York City has\u00a0recently gone into effect<\/a>. Following in the footsteps of other\u00a0cities\u00a0with strict biometric laws, such as\u00a0Chicago and\u00a0Portland,\u00a0NYC is stepping up\u00a0protection measures for consumers.\u00a0With\u00a0significant\u00a0technology\u00a0advancements\u00a0over the years, the way companies keep track of its\u00a0consumershas\u00a0drastically changed.\u00a0Identifying people via retina, facial and fingerprint\u00a0scans\u00a0is now commonplace.\u00a0Many big retail stores\u00a0collect biometric\u00a0identifier information\u00a0by taking images of unsuspecting customers\u00a0while they are shopping.\u00a0Unfortunately, having\u00a0your\u00a0biometric data on file somewhere\u00a0can leave you vulnerable, especially if you don\u2019t know what the company\u00a0is doing with it or who has access to it.\u00a0Obviously\u00a0if your\u00a0biometric data\u00a0was\u00a0compromised, you should be\u00a0entitled\u00a0to\u00a0compensation if your rights have been violated. Now, under NYC\u2019s new biometric privacy law,\u00a0companies may be liable for\u00a0collecting and profiting from your biometric data \u2013 even if it is never compromised.\u00a0<\/p>\n\n\n\n

The new law, which went into effect\u00a0last month, requires\u00a0certain businesses to disclose and clearly post\u00a0a formal notice alerting its customers that they collect\u00a0biometric data on the premises. Additionally, the law states they are not allowed to sell off the data for a profit\u00a0and\u00a0must\u00a0monitor\u00a0and limit how third parties are able to access this data.\u00a0If an establishment fails to comply,\u00a0the consumer or employee has a private right of action to sue. This means you can try\u00a0and recover monetary compensation for every violation against your rights. This law specifically notes that you can collect statutory damages\u00a0that can range from $500 to $5,000\u00a0for every infraction\u00a0depending on\u00a0whether the violation was willful.\u00a0<\/p>\n\n\n\n

Establishments like\u00a0retail\u00a0or food\u00a0stores\u00a0as\u00a0well as places of entertainment like\u00a0music\u00a0venues, stadiums,\u00a0museums\u00a0and amusement parks\u00a0will all\u00a0have to comply with these new\u00a0notification and\u00a0monitoring measurements\u00a0if they choose to\u00a0collect your\u00a0data.\u00a0It is important to\u00a0be aware of how this information is handled because\u00a0unlike\u00a0a credit card,\u00a0if it falls into the wrong\u00a0hands\u00a0it cannot be changed for a new one when compromised.\u00a0Moreover, some studies have shown vast collection of biometric data can result in discriminatory business practices.\u00a0Due to the increase in biometric use, not only must companies utilize this information\u00a0responsibly\u00a0but consumers deserve to be compensated if their rights have been violated. If you have any questions or concerns\u00a0regarding biometric privacy laws and your rights, don\u2019t hesitate to call our firm, Fitapelli & Schaffer, LLP, for a free and confidential phone consultation at (212)300-0375. You\u00a0can also visit our website\u00a0here<\/a><\/strong>\u00a0to learn more about our firm.<\/p>\n","protected":false},"excerpt":{"rendered":"

\nA new biometric privacy law\u00a0in New York City has\u00a0recently gone into effect. Following in the footsteps of other\u00a0cities\u00a0with strict biometric laws, such as\u00a0Chicago and\u00a0Portland,\u00a0NYC is stepping up\u00a0protection measures for consumers.\u00a0With\u00a0significant\u00a0technology\u00a0advancements\u00a0over the years, the way companies keep track of its\u00a0consumershas\u00a0drastically changed.\u00a0Identifying people via retina, facial and fingerprint\u00a0scans\u00a0is now commonplace.\u00a0Many big retail stores\u00a0collect biometric\u00a0identifier information\u00a0by taking images of unsuspecting customers\u00a0while they are shopping.\u00a0Unfortunately, having\u00a0your\u00a0biometric data on file somewhere\u00a0can leave you vulnerable, especially if you don\u2019t know what the company\u00a0is doing with …<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-3230","post","type-post","status-publish","format-standard","hentry","category-employment-law"],"yoast_head":"\nNew Biometric Privacy Law In NYC to Protect Consumers<\/title>\n<meta name=\"description\" content=\"Learn more about your rights with regard to the new biometric privacy law in NYC. 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